According to two recent Ipso research, concerning environmental sustainability and new geographies of the value production in Italy, companies characterized by a strong civil culture and a great sense of social responsibility are more competitive than those who have not made these choices.

“Cohesive companies” means companies with a strong positive social capital: they are companies that invest in staff qualification and welfare for families, collaborate with institutions, banks, local authorities and voluntary associations for initiative of territorial, environmental and social development. But they also have relationship with schools and Universities for research and training.

The Ipsos survey reports that, in the 2017-18 period, 53% of cohesive businesses increased their turnover compared to 36% of non-cohesive companies.

Regarding “sustainability”, it is linked to the protection of the environment and its respect in production processes. An awareness that is also reflected on consumer behavior, given that:

  • climate changes generate concern; it follows that individual is led to try to limit the negative impact of unsustainable behavior on the planet
  • the perception of innovation and high quality of the goods produced in a sustainable way, pushes the consumer towards more responsible purchases.

It is now evident that, social and green values are growing. Living according to values solidarity improves not only the income statement of companies, but also the widespread welfare throughout the territory.

To understand if companies are really moving towards a “green” and sustainable economy, it is useful to refer to certifications and social budgets, but also to logos that document a quality assessment (ISO 9000, Eu Ecolabel or the recent “Made Green in Italy” launched by the Ministry of the Environment).



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